Greg Lowe, reporting from Destination Britain and Ireland, Bangkok, May 15, 2013
VISITBRITAIN is focusing on Indonesia as a new growth market in South-east Asia, a move that will be catalysed by direct Jakarta-London flights scheduled to start later this year.
The NTO has categorised Indonesia as a “nurture market” or a territory with solid inbound growth potential where it does not yet have a local presence.
Initiatives will include consumer marketing activities, but there will be stronger emphasis on working with the local travel trade and forming commercial partnerships with key stakeholders such as Garuda Indonesia. The airline will launch direct flights to London Gatwick in Q4. Read more…